Posting date: July 13, 2023 at 05:34h.
Last updated: July 13, 2023 at 05:34h.
Gene Wilder as Willy Wonka and the Chocolate Factory. Light & Wonder will bring slots inspired by this movie to online casinos. (Image:
Wizard of Oz on DeckLight & Wonder will roll out the internet version of the Willy Wonka: World of Wonka
slot game in the US, UK and Europe. The company added other Willy Wonka-inspired online slots will be developed in the future.
As for other Warner Bros. movies that could be leveraged for iGaming content, “Wizard of Oz” could be on deck behind “Willy Wonka and the Chocolate Factory.
“Light & Wonder is also set to bring another land-based hit,
The Wizard of Oz: Road to Emerald City online as part of the global rights agreement, with additional branded games from the Warner Bros. Discovery portfolio will follow,” said the gaming company. “As with the Wonka titles, more hit Wizard of Oz games are planned for release across 2024 and beyond.”The press release didn’t mention other Warner Bros. content that could eventually be used for themed slots, but the entertainment company has a rich content library including
films and Looney Tunes cartoons, among many more.Why It MattersNews of the expanded Light & Wonder/Warner Bros. agreement comes at a time when iGaming operators are increasingly looking to bolster their slot portfolios, and that includes leveraging established and unique content to appeal to bettors.
That’s a practical approach because slots are higher-margin games, and players are usually devoted to particular brands and titles. As such, there’s an increasing intersection between online casino operators and slot machine manufacturers.For slot machine manufacturers such as Light & Wonder, there are obvious benefits to boosting exposure to the online casino market. Notably, iGaming will grow faster and have better margins in the long run than brick and mortar casinos and sports betting.