Posting date: July 13, 20,23, 07:10h
Last updated: July 13, 2023 at 07:10h
DraftKings is making its NASCAR sponsorship debut in a big way as the gaming company will be the official sponsor of not one, but two cars participating in Sunday’s Crayon 301 Cup Series race at New Hampshire Motorspeedway (NHMS).
By way of an existing relationship with 23XI Racing — the team co-owned by basketball legend Michael Jordan and current Cup Series driver Denny Hamlin — DraftKings will be the official sponsor of Tyler Reddick’s #45 car and Bubble Wallace’s #23 ride in Sunday’s race.
The DraftKings Network logos and high-octane colors will be featured on both the car wrap and Reddick’s firesuit,” according to a DraftKings blog post. DraftKings is also the official sponsor for Bubba Wallace’s No. 23 car for Sunday’s race, with DraftKings logos and colors adorning Wallace’s car and firesuit.”
Gaming companies sponsoring rides in NASCAR’s top series isn’t new. New Hampshire is the perfect venue for DraftKings to make its NASCAR sponsor debut.
NHMS would be a great place to do so. The company is based in nearby Boston and essentially holds a monopoly over sports wagering in the state.
In May, DraftKings’
VSiN, also known as the Vegas Sports Information Network, announced it reached with an agreement with Binnie Media — one of the largest radio station operators in New Hampshire. The new VSiN Radio 106.33-FM, which is part of that agreement, will offer 24/7 sports and betting programming. VSiN’s Brent Musburger’s action updates will also air twice daily, Monday through Friday, on eight other sister stations — six FM and two AM.For the Cup race at NHMS, DraftKing is offering odds of +1800 on Reddick (bet $100, win $1,800) to win. Wallace’s odds of winning, as offered by DraftKings, are +3000 (bet $100, win $3,000).
Reddick’s best finish at the New England track was tenth in August 2020 when he was driving for RCR. In his last three races at NHMS, Wallace’s best finish was third with a worst showing of 26
th.NASCAR Continues Betting Embrace
While there have been some bumps along the way, NASCAR increasingly embraced regulated sports wagering and the related companies since the fall of the Professional and Amateur Sports Protection Act (PASPA) in 2018.
In addition to BetMGM and DraftKings sponsoring rides in the Cup Series this year, gaming companies or venues served as the title sponsors of four races, including three remaining on the schedule.
Two — the Hollywood Casino 400 Presented by Barstool Sportsbook and the South Point 400 — are part of NASCAR’s 10-race playoffs. The Hollywood Casino race takes place at Kansas Speedway, while the South Point 400 is on October 15 at Las Vegas Motor Speedway.