The North American B2B provider Low6, an award-winning company, has provided multiple operators with the March Madness Bracket games. Low6 has also supplied a customized version of its white-label gamification development to the popular sports betting operator Clutchbet to take advantage of Selection Sunday, one of the most important events in the North American sporting calendar.

Huge sporting event:

Millions of US sports fans are infected by Selection Sunday each year as this big sporting event represents the milestone when the full bracket for the 68-team NCAA men’s basketball tournament is revealed. The fans may get involved in the run trying to predict the winner of Bracket-based games. It’s hard to resist March Madness, as more than 60 games are played in a single month. 16 of them are scheduled today. That’s where iGaming providers and operators get in the game to rebound and score for a double-double performance!

Innovative and engaging game:

Clutchbet, the B2C American online sports betting partner of the distinguished Australian operator Bluebet, is one of the US operators enabling the interaction between bettors and the thrilling March Madness tournament. To increase player excitement, the company will be using the Low6 Bracket Game as a marketing partner for Clutchbet

. Gerard Laws commented: “March Madness” is an important event on the sporting calendar. Low6 has created an innovative Bracket game that allows for interaction between bettors and the exciting March Madness tournament

. By adding private leagues to the Bracket, we expect even more players will participate as they challenge their friends to see who can go furthest in the tournament.”

has provided a seamless and creative turnkey solution facilitating advanced CRM communications including advertisement activities and a variety of customized features.Jamie Mitchell, CEO of Low6, said

: “More and more operators and brands across the States want to be in the middle of the March Madness conversation. We are delighted to provide them with an innovative digital asset that will drive both retention and acquisition. I’m also proud to see many repeat clients working with us again as we strategize out a full sporting calendar where they can use the same white label bracket and apply it to a full mix of upcoming events.”

March Madness predictions:As of Day 1 of the NCAA Tournament, all Low6 activations have collectively recorded that 20 % of fans see Alabama as the winner of the NCAA college basketball tournament. The company also saw that fans chose March madness Final Four

from Alabama, Houston, Kansas and Purdue. The developer also announces the launch of a bracket game through the week of the Augusta Masters to serve the Golf betting market.

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