• Mon. Sep 25th, 2023

Kambi, one of the leading sport betting providers in the industry, continues its expansion across the Latin American market through the promising deal with the joint venture of Eyas Gaming and Lance recently launched in Brazil under brand name Lance!Betting.

Three Partners Involved:

Malta-based Eyas Gaming and Lance, the leading football media site in Brazil, joined forces to launch the sportsbook Lance! Betting. The two partners has now agreed to use Kambi’s state-of-the-art solutions to power up the new sports betting platform. Kambi Group plc will thus increase its presence in the Brazilian market as the company continues to extend its reach across Latin America.

“Lance!Betting” Sportsbook Launch:

Lance!, as the leading online football wagering destination for the Brazilian players, boasts of more than 15 million active visitors per month. The Brazilian operator is set to elevate the football betting experience for its customers via the Lance!Betting platform. Lance has partnered with Eyas Gaming to ensure a smooth launch of its new sportsbook venture in the country. The two partners recognized Kambi’s sports betting approach and technology as perfectly suitable to back up the start of the platform operation.

Future Reference:

At the same time, Eyas Gaming is supported by industry giant Gauselmann Group and run by an experienced team led by founding partners Michael Brady and Adam Joseph. Kambi’s partnership in Brazil will allow the company to use the sports betting technology provider for emerging projects in a variety of regulated markets. At the same time, Kambi will increase its portfolio of partners for the developer’s Latin American expansions set to reinforce its reputation in these jurisdictions.

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Promising Partnership:

Commenting on the partnership, Kristian Nylen, Kambi Chief Executive Officer and Co-founder, reportedly said: “It is a pleasure to have put pen to paper on this agreement with Eyas Gaming, an operator whose management team boasts clear expertise and a passion for sports betting that mirrors our own.This agreement further bolsters Kambi’s impressive range of partners throughout Brazil and Latin America, and we are excited to capitalize on the rich promise this partnership holds.”

Natural Choice:

Adam Joseph, Chief Executive Officer at Eyas Gaming, added: “We are very pleased to have signed with Kambi as we look to deliver on our sports betting ambitions and the potential of the Lance! Eyas Gaming’s Chief Executive Officer Adam Joseph said:

“We are very pleased to have signed with Kambi as we look to deliver on our sports betting ambitions and the potential of the Lance!” Kambi’s proven track record in Latin America, and their suite of high performance technology, made them the natural choice for partnering.

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